About Design Essentials: Our Beginnings
Cornell McBride, Sr., CEO and President of MRL, began his career in the health and beauty aids industry in 1973 when he and fellow classmate Therman McKenzie founded M&M Products Company. Their first revolutionary product Sta-Sof-Fro was the first softening product developed for African-American men’s hair, making it manageable and easy to comb. Due to its success, M&M Products Company was able to introduce other brands that became internationally known. By the mid-80s, M&M Products had revenues in excess of $40 million dollars and four national brands: Sta-Sof-Fro, Sof-N-Free, Moxie, and Curly Perm. In 1989 Cornell McBride and his partner sold M&M Products Company to Johnson Products.
The Design Essentials hair care system was launched in 1990. Cornell McBride envisioned a program that combined direct distribution of premium, quality hair care solutions with the education and knowledge to effectively use them in the salon and at home. This premise inspired the collection which now includes the Therapeutics Rx, Wave by Design and Colaura brands. Our products are engineered to infuse hair with a natural balance of vitamins and protein that promote movement and manageability. We also offer educational literature and sponsor events aimed at improving knowledge of how our products can assist in designing a healthy hair care system just for you. Today, MRL offers more than 40 premium beautification products sold to our discerning international clientele through our e-commerce website and direct-to-hair salons network of independent, exclusive distributors in the United States, Caribbean and the United Kingdom.
Design Essentials offers a strong commitment to improving the look and feel of your hair by providing healthy hair styling products that address and satisfy your specific hair needs. We are your partner in style, and like a partner our products are designed to work with you to achieve styling success. We understand that there are a myriad of hair types by nature and that hair care is a very personal and emotional experience. Our brands provide you with effective, professional-quality products that you can depend on to cleanse, condition, nourish, revitalize and restore your hair to its natural beauty.
Joining team AdvoCare empowers individuals to explore their ultimate potential. When people try the products, the positive testimonials pour in: “I feel better than I have in years.” “My energy level is unbelievable.” “AdvoCare has changed my life.” AdvoCare focuses on wellness and provides an opportunity to enrich your life in the way that you choose.
Distinguished professionals from the fields of nutrition, pharmacology, biology, kinesiology and medicine formulate nutritional solutions that are based on solid science and created with the highest-quality ingredients. The phenomenal results of AdvoCare products experienced by thousands of people present an exciting business opportunity.
Individuals from all walks of life are realizing the unlimited income potential and creating a more balanced life when they share our world-class products and opportunity with others. Another bonus is our DebtBuster® system that provides a simple method for targeting your creditors and becoming debt-free – a system so effective it received the Education for Life award from the Direct Selling Association (DSA) in 2002. In June 2008, AdvoCare received the prestigious DSA Innovation Award. The DSA honors the industry’s best of the best at the Annual Awards Banquet.
The AdvoCare track record is one of success because we remain focused on what we do best: offering safe and effective nutritional products and providing a compelling business opportunity. The future is bright with AdvoCare because we have the best people, proven science-based products, celebrity endorsers who recommend our products, an exciting growth plan and sound company principles.